![]() The company has positioned itself on the basis of the state of the art image capturing and processor technology working on aesthetic part of the quality photos. only making products for the select type of customers rather one fits for all. By doing this they have used selective targeting strategy i.e. millennial who have just started earning or are in college. Segmentation, targeting, positioning in the Marketing strategy of Oppo –įocusing on the technological breakthrough from last 0f years the brand started the business by segmenting the business based on the technologies it uses for the particular group of customers i.e. Customer analysis in the Marketing strategy of Oppo–.Market analysis in the Marketing strategy of Oppo–.Competitive analysis in the Marketing strategy of Oppo–.Brand equity in the Marketing strategy of Oppo–.Distribution strategy in the Marketing strategy of Oppo. ![]() BCG Matrix in the Marketing strategy of Oppo.Competitive advantage in the Marketing strategy of Oppo–.Segmentation, targeting, positioning in the Marketing strategy of Oppo–.
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